Charlie Banana has long been a go-to choice for parents seeking stylish, reusable diapers. So when their official website suddenly stopped accepting orders in June 2025, many loyal customers were left wondering what happened and what to do next. Fortunately, a new generation of innovative cloth diaper brands, like Bonjour Babies, is stepping up to meet the needs of today’s eco-conscious families.

Here’s a quick breakdown of what’s going on with Charlie Banana, and what it means for cloth diapering families moving forward.

Charlie Banana Closed Its Online Store in June 2025

As of June 10, 2025, Charlie Banana shut down its direct-to-consumer website and stopped taking online orders. Their once-popular Banana Club rewards program also ended a month prior. Visitors to their site are now greeted with a notice: they’re no longer selling directly to customers.

The company confirmed that all existing orders will still be fulfilled, and that warranty claims, returns, and support are still being honored.

Why Did Charlie Banana Shut Down Its Online Sales?

In 2020, the brand was acquired by Procter & Gamble (P&G), a company traditionally known for disposable diapers (Pampers, Luvs). In their efforts to expand into eco-friendly baby care, P&G saw Charlie Banana as a way to reach “eco-conscious” parents interested in reusable options. 

In mid-2025, Charlie Banana abruptly announced the closure of its direct-to-consumer online store. As of June 10, 2025, the company stopped accepting orders on its website. 

While Charlie Banana hasn’t issued a detailed public explanation, the reason cited on their website by P&G was to “streamline operations.” This appears to be part of a broader strategic shift at P&G in 2025, when the company launched a major restructuring effort aimed at reducing overhead and refocusing on its core high-volume brands. As part of that shift, P&G began phasing out less essential operations, including direct-to-consumer platforms for smaller, niche labels like Charlie Banana.

Can You Still Buy Charlie Banana Diapers?

Yes, for now. While you can no longer purchase directly from charliebanana.com, the company has indicated that its products may still be available through major retailers like:

• Amazon

• Target

• Walmart

However, it’s unclear how long these supplies will last, and whether new collections or updated inventory will be released. Some customers have already reported limited stock or product variations.

Exploring What’s Next: Alternatives to Charlie Banana

If you’re a longtime Charlie Banana user, this shift might feel disruptive. It’s not always easy to replace a brand you’ve grown to trust. But new options are emerging, as small, independent brands step up with a fresh take on cloth diapering, prioritizing quality, sustainability, and thoughtful design.

Bonjour Babies is one such newcomer, offering premium cloth diapers crafted from durable materials and meticulous construction. With a clean, modern look and reliable performance, they’re designed for parents who value both function and finish. Discover the difference for yourself - explore the collection here.